The marketing campaign between Louis Vuitton and Square Enix is getting rather ridiculous.
So a while ago Louis Vuitton announced a collaboration between them and Square Enix to promote their new clothing-line by having Lightning wear their newest clothes. If that wasn’t dumb enough The Telegraph has interviewed the fictional character about said clothes. Not only is Square not willing to let the most hated Final Fantasy character die, but they keep bringing her back for the dumbest shit ever. It’s pretty bad considering that people absolutely despise her. I only hope this ends up with a fashion show with no models and just a ton of Lightning holograms. Stay classy Square. You know like Lightning.
Here is the video and the interview:
